4.2 evaluation

• did the message get through to the right people:
- I think the message was for any people and who did hear that message for my T-shirts they heard then about festival what we gone make.

• did the materials you produced effectively spread the message you intended to convey:
- The materials what I needed for my T-shirt design it was white T-shirts, symbol what I need to put on T-shirt and I needed sticker to pt symbol on the sticker and then print up then put on to T-shirts.

• were the methods you chose the right ones:
- I was make the T-shirts and Its gone be a challenge and good for this think I was learn how I can make T-shirts and what I need for making T-shirts. Make T-shirts it was quit good and for this festival what we was making the people like my T-shirts and some was suprise about that symbol what Lewis did.

• were you happy with the slogan you chose and did it reach the target audience:
- I think I was quit happy what I did and i was learn quit alot to make T-shirts. And I think the target audience like my T-shirts for this festival what we make.

• do you feel that you conducted the campaign well:
- not really because my T-shirts just seen the students not conducted.

• what could be improved about the campaign and what might you do differently if you were to do this again?:
- This was quit fan doing the festival but I don't think so they whan to doing other festival because is long to do festivals and I not gone like do again some festival again but the T-shirts was quit cool and I liked.

What I need to do

1. Make a poster for knight crew including any sketches/screen shots of how this has been created. Lable the screen shots as 2.3 and the poster as 2.4
2. Creat a time plan for my campaign
3. I need to put up a questionaire on my blog and ask people to fill it out. I then need to comment on all of the responses and evaluated my final campaign.

Unit 5 LO4.2 • Pitch and feedback Post from Glyndebourne. 11/26/09

About my Night Crew nother symbol. I'm chuse make other symbol and deside what symbol is better. And I'm chuse go to google.com and find some image and I find something like Paddles. And then I go to Adobe In Design CS3 and put there pichture and make white back ground on to pichture and when I'm than that back grond, then I write Knight Crew and then I just save in to Thawspace and put image in blogger.com. This symbol show how you can make the symbol and how you can make the changes in to image and you can show how you can write in image and write the any words if you like or if you need. In to scene I'm just whan't to people see how looks like the T-shirts when is that image to the T-shirts.

Unit 5 LO4.2 E-mail for Glyndebourne 11/13/09

Hi Haydon, Connor and Sanita

Really like you ideas, especially the tshirts and audio and video viral
advertising. This would be great to use as viral marketing through
various websites like Youtube, Vimeo, Facebook etc and the tshirts will
help spread word of mouth. Think about who would be wearing / buying
these and how that will sell tickets.

General marketing feedback

In terms of feedback from a Marketing point of view, I just thought I
should re-emphasize context. I think it's worth a reminder that in the
real world all the nice creative bits are often generally outsourced to
designers. So in the final presentations, we'd like to know about their
rationales; a detailed summary describing how they arrived at these
creative ideas and a breakdown of the marketing campaign itself.
Throughout the process students should be thinking about this overall
plan, keeping in mind that we'll want them to report back on the
following issues:



1/What do you want to achieve?



2/Profile of your target group(s):

What are they like?

Where are they based?

What is their experience of the arts/Glyndebourne?

What are your key messages to them?

What do you want them to do - what barriers might stop them?



3/Describe your selected methods of communication:

Why did you decide that this was the best way to communicated with your
target group(s)?

Give reasons for the creative design you've chosen.

What are the key pieces of information your marketing assets need to
convey (NB I know it's still early stages, but I noticed that quite a
few of the examples don't include the essentials logo, date, creative
team, booking information etc. so might be worth a reminder on that!!)



Think:

WHO?
WHAT?
WHERE?

WHEN?

HOW?



It might be a helpful exercise for students to mark out a timeline of
how their planning/activities roll out?



4/How will this interact/complement your Press plan?



5/How will you measure the success of your marketing campaign? How will
you tell if you have reached your target group?



I look forward to seeing your final pitches in December



Best Wishes



Sarah

Unit 5 Lo2.2 and Lo3.1 L4.1 Blog diary

. Timestamp Action completed Decisions made and the reasons behind them What I need to do next . . 10/16/2009 14:42:17 test tre tff . 10/16/2009 15:06:12 Hayden taylor, Conor Oldman,(Sanita Roga) Viral campaing Sounding out the objectives Being critical on good terms to attact more people Dressing up as opera legends Campaingning opera music Serch for more information on which we have chosen and find or gets same costumes and acripment which we can use to put ideas forwad and desid woder. . 10/22/2009 16:10:20 Created a questions based on our tasks and answer and write the questions I just answer to thequestions and read I thing I try make the poster or just make new roduct . 10/23/2009 14:59:18 we make the poster and write any adies about knigh crew. We draw some things whhat we doing in nigh rew and we change the nigh crew symbol we make desishan has to te group. I need to thing some aedies about nigh crew and think some staf . 11/5/2009 15:59:00 just publish the posta and knight crew symbol i just made the Knight crew logo and print symbol just make shore the beter like symbol . . 11/12/2009 16:11:10 I just thinking about video and trying make the symbol describe how Im try make the video Think and make the video . 11/13/2009 14:50:51 I just make the nother thinks about night crew symbol i'm not sure I just make sure the my nother 3 thinks is than and then I think about video. . 11/26/2009 14:03:12 I'm make the other knight crew symbol for T-shirt and write about how I'm make difference's Im just made today the other night crew symbol I'm not sure what I'm doing next .... . 11/26/2009 16:08:34 I started make the presentation I just make sure to than that presentation than presentation . 11/27/2009 14:51:26 I just complite to the presentation. just doing my work to the group doing ideas about video or something like that. . 1/22/2010 14:46:59 I just look and make sure my presentation is corect and look to my mistakes of to my presentation of my target audience I deside make the poster. And my T-shirt colour will be white. I going to present my presentation of the target audience. . 2/4/2010 14:09:21 I than Unit 5 LO1.1. Presentation on different campaigns (John) Unit 5 LO1.2. Posts/Notes including (Dan) * AIDA analysis on a campaign * Avatar questions * Target audience analysis Unit 5 LO2.1 • Flow diagram of Ideas for campaign Unit 5 LO2.2 • Blog/Diary entries of work done and set * Storyboards/Layouts * Time plans shooting schedules * Pitch notes Unit 5 LO2.4 • Campaign materials inc Posters, Animations, Videos, live performances Unit 5 LO3.1 • Blog/Diary entries of pre-production, production Unit 5 LO3.2 • Pitch and feedback Post from Glyndebourne. Unit 5 LO4.1 • Blog/Diary entries of pre-production, production Unit 5 LO4.2 • Pitch feedback and evaluation of final piece in relation to clients needs. Unit 5 LO2.4 • Campaign materials inc Posters, Animations, Videos, live performances I need to look if I than this one's in to blogger.com Unit 5 LO1 Unit 5 LO2 Unit 5 LO2.3 • Pre-production documents inc: Unit 5 LO3 Unit 5 LO3.3 • Tutors Observation Sheet of working practice LO3.1 Unit 5 LO4 start doing nother work.