A - awavenes - venes make costumer wear of your product message and sarvese
I - interest - make the customer in to resterd make the explaning speachers and benefits or just a look to panyens.Intrest is very important.Visual and sound must be intresting.
D - desive - lead costumer to purpose our product or carry futureaction for the products purpose
A - Action - lead costumers to parchers or take futher action for the purpose of the product being sold.
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